Contra Labs / Creative AI / Launch film
Creative AI, introduced.
A launch film introducing Contra Labs, Contra’s data and evaluation lab for creative AI.
- Project
- Contra Labs
- Contribution
- Launch project
- Format
- Launch film
- Year
- 2026
Finished project / Watch with soundOriginal project ↗
Behind the workThe idea.
The idea.
The contribution.
The film.
The launch
Contra Labs launched on March 31, 2026. The announcement introduced a data and evaluation lab focused on creative AI, alongside an accompanying launch film.
The project
My work on the Contra Labs launch is part of my portfolio of motion projects for AI and software brands. The film connects the announcement to the lab’s focus on creative quality and evaluation.
Watch the work
The original launch film is published in Ben’s announcement on X. Open the film below to watch the complete production in its original context.
Original launch announcement published March 31, 2026.
View the original project